TRADESHOW & EXPERIENTIAL DESIGN

Client: Syngenta Ornamentals | Year: 2025

For the Syngenta Ornamentals team, I created the visual identity for their 2025 Cultivate campaign, a major industry tradeshow that attracts ornamental growers and businesses from across the country. The client requested a futuristic theme to spark conversation around the new technologies and innovations the team was introducing. To support this goal, I designed a custom dot-pattern texture to create movement and depth and paired it with a futuristic typeface to convey innovation and progress. This visual identity was applied across a large tradeshow booth, as well as supporting social media and email graphics promoting the event.

This campaign was created under the guidance of Art Directors and Account Leads at G&S Business Communications.