ADVERTISING DESIGN

Client: Syngenta Ornamentals | Year: 2025

I developed an advertising concept to promote Mainspring GNL insecticide for the Syngenta U.S. Ornamentals team. The objective was to increase brand awareness while aligning messaging with Vykenda insecticide, positioning the two products as rotational partners for growers. To reinforce this strategy, I used a sports metaphor featuring a “Top Defender” medal, presenting Mainspring GNL as a trusted and reliable protector growers can always count on.

This ad was created under the guidance of Art Directors and Account Leads at G&S Business Communications.