TRADESHOW & EXPERIENTIAL DESIGN

Client: Syngenta Professional Pest Management | Year: 2023

In partnership with the client, Syngenta Professional Pest Management, I designed campaign and booth materials for PestWorld, an industry-wide tradeshow where suppliers and distributors showcase their products, services, and technologies. The campaign centered on empowering Pest Management Professionals to be heroes in their field, so I created custom superhero graphics and a comic book–inspired visual identity. The result was a bold, multi-panel tradeshow booth and a dedicated PestWorld landing page that highlighted key Syngenta products and tools while bringing the campaign theme to life.

This campaign was created under the guidance of Art Directors and Account Leads at G&S Business Communications.