MULTIDISCIPLINARY PROJECT

Client: Syngenta Thrive | Year: 2025

To promote an article from Syngenta’s thought-leadership platform, Thrive, I designed a key article visual along with supporting social media assets. The goal was to create an eye-catching concept that reflected the article’s theme while encouraging users to click through and engage with the content. I developed a retro, 8-bit-inspired visual that played on the article’s “Size Up” theme, bringing a fresh and unexpected style to the platform. I later partnered with a motion designer to animate the concept, adding movement and energy to the campaign. The project was recognized as the runner-up for Syngenta’s 2025 Most Original Social Media Content Award.

This campaign was created under the guidance of Art Directors and Account Leads at G&S Business Communications.