ADVERTISING DESIGN

Client: Syngenta Professional Pest Management | Year: 2025

I developed an advertising concept to launch Vanecto, a new cockroach gel bait for Syngenta’s U.S. Professional Pest Management division. The client wanted the creative to visually connect to a Plinazolin teaser campaign I previously concepted, which featured a science lab setting to emphasize innovation. To maintain brand continuity, I built on that visual language and introduced a bold “groundbreaking” theme. I translated this positioning into a striking crack motif as the hero visual — reinforcing Vanecto’s disruptive innovation and breakthrough performance in the category.

This ad was created under the guidance of Art Directors and Account Leads at G&S Business Communications.